White Swan Cleaners began as a small family operation with one goal in mind: give people a place they could trust with the fabrics they rely on every day. In 1964, our grandfather opened the doors to a modest shop where he did everything by hand, believing quality and honesty would always matter more than shortcuts. Neighbors quickly learned when they left something with him, it came back better than they expected. That simple, dependable approach became the foundation of everything we are today.
As our family grew, so did the business. In 2001, our dad stepped in and expanded our reach while holding tightly to the values that built our name in the first place. New locations opened, new team members joined, and the same steady commitment to care guided every decision. By 2023, we carried the family torch into a new generation, bringing fresh ideas while honoring the legacy on which we were raised.
Today, White Swan Cleaners remains deeply connected to the Florence community. We’re proud to serve the same families who have trusted us for decades, and we treat every item with the same respect our grandfather showed on day one. We’re still a family business at heart and every piece we press, clean, or restore is handled with the care that has defined us for more than half a century.
Our Mission
Our mission is to bring trustworthy, high-quality care to the fabrics you rely on. We know how much clothing can mean – your favorite work shirt, your child’s recital outfit, the dress you’ve saved for years – and we work hard to make sure each piece looks its best.
Everything we do is guided by the values on which our family built this business: Family, Quality, and Service. Our name may be on the building, but the business belongs to the community we serve. Whether you bring in weekly laundry, special-occasion pieces, or items damaged by fire, we treat every item like it comes from our own home. Our purpose is simple: do things right the first time, and give you service you can rely on every single visit.
Our Promise to You!
When you trust White Swan Cleaners with your clothing and home essentials, you place a part of your everyday life in our han
ds, and we don’t take that lightly. As a family, we’ve always believed great service starts with respect: respect for your time, your belongings, and the trust you give us every time you walk through the door or schedule a pickup. We promise to care for your garments with the same attention we give the clothes hanging in our own closets.
Every crease we press, every collar we shape, every delicate piece we restore is done with the pride of a family carrying forward a legacy built on honesty and hard work. Your satisfaction isn’t just a box to check, it’s a responsibility we take personally. And as long as our name is on this business, we’ll keep earning your trust one garment, one visit, and one relationship at a time.
Exceptional Care, Every Step of the Way
What Makes Our Services Different. Service Built Around Your Needs
For generations, we’ve focused on treating people well and delivering work that speaks for itself. That approach has shaped the way we clean, the way we serve, and the way we care for every item that comes through our doors.
These are the reasons our services are different from the rest:
Fast, Same-day Turnaround
Bring your items in by 8:30 a.m. and we’ll send them home fresh the same afternoon.
Award-winning Craftsmanship
Our repeat Best of the Pee Dee wins come from consistent work that speaks for itself.
Complimentary Pickup and Delivery
No extra fees, no extra hassle – just easy, reliable service straight to your door.
Family Owned With Deep Local Roots
We’ve grown alongside this community and continue to serve it with the same values on which we were raised.
Skilled Specialists for Unique Items
From heirloom dresses to complex restoration work, our team approaches every piece with care and precision.
Friendly Faces, Dependable Service
We’re proud to greet customers with kindness, familiarity, and a level of service that feels personal.
What Our Neighbors Say
Why Florence Families Trust White Swan Cleaners
We’re honored to care for your most treasured pieces with craftsmanship you can feel and service you can trust.
our premium services
Professional Cleaning & Tailored Care for Every Fabric and Lifestyle
We’re more than a dry cleaner. We’re part of your daily routine. From business attire to bedding, we handle every piece with care and precision.
