Professional Area Rug Cleaning for Homes Across Florence
Turning heavily used rugs into clean, inviting centerpieces
Florence’s Long Trusted Experts in Fine Rug Cleaning
Restoring Comfort, Color, and Cleanliness to Your Area Rugs
Rugs are meant to warm a room, but trapped dust and old stains can make them feel heavy and worn. As buildup settles deeper, the rug stops feeling soft and loses that clean, bright look you remember. Eventually, it becomes something you want to cover instead of show off.
At White Swan Cleaners, we clean rugs gently but thoroughly, targeting everything from ground-in dirt to stubborn odors. Our process restores texture and brings back the color shifts that make a rug feel alive again.
If your rug is overdue for real care, schedule a Rug Cleaning Service with White Swan Cleaners today.
Why Our Long History Still Matters for Today’s Customers
Times change, but the value of dependable workmanship doesn’t. Our long-standing experience is what helps us give today’s customers the polished, professional results they expect.
Generations of Expertise
With three generations behind our craft, we’ve refined the process of shirt laundry and dry cleaning through years of hands-on practice and modern innovation. Every shirt and garment benefits from the skill, consistency, and attention to detail only decades of experience can deliver.
Award-winning Quality
Voted Best of the Pee Dee for more than five consecutive years, our Shirt Laundry and Dry Cleaning Services are recognized for their reliability and precision. From crisp collars to smooth finishes, we take pride in work that stands out.
Trusted by Our Community
For more than 50 years, Florence families, professionals, and local businesses have depended on us for consistently clean, well-pressed shirts and garments. Our reputation comes from reliable results and genuine hometown service.
Eco-friendly Cleaning Technology
We use advanced, environmentally responsible cleaning systems tailored for shirts and delicate garments. Your items come back looking sharp and fresh without harsh chemicals that harm fabrics or the environment.
Same-day Service Availability
If you drop off your shirts or dry cleaning by 8:30 a.m., most locations will have them spotless, pressed, and ready later the same day. It’s convenient and designed for busy schedules and last-minute needs.
Free Pickup and Delivery
Our FREE Pickup and Delivery Service makes caring for your shirts and dry cleaning effortless. We’ll come to your home or office on a set schedule, handle everything for you, and return your items cleaned, pressed, and ready to wear or use at no extra cost.
What Our Neighbors Say
Why Florence Families Trust White Swan Cleaners
We’re honored to care for your most treasured pieces with craftsmanship you can feel and service you can trust.
Our Distinct Advantage
The Reliable Rug Experts Florence Has Turned to Since the ’60s
Since the ’60s, we’ve been the place Florence homeowners turn to when their rugs need real, professional care. That long history has shaped the way we clean, protect, and preserve each piece.
Here’s what sets apart our area Rug Cleaning Service:
Oriental Rugs
We gently hand-clean delicate Oriental rugs to lift out dirt and revive intricate patterns without disturbing their dyes or fibers.
Wool Rugs
Our process deep-cleans wool rugs while preserving the natural oils that keep them soft, plush, and resilient.
Silk Rugs
We treat silk rugs with the utmost care using specialized solutions that protect their sheen and smooth texture.
Persian Rugs
Each Persian rug receives individualized attention to preserve its color depth, detail, and craftsmanship.
Synthetic and Modern Rugs
We use advanced cleaning techniques that remove buildup, odors, and allergens while keeping modern fibers bright and soft.
Heirloom and Antique Rugs
Our restoration experts carefully clean and stabilize antique rugs to maintain their structure, beauty, and historical value.
Our Proven Process for Safe, Thorough Rug Cleaning
How We Safely and Thoroughly Clean Area Rugs of Every Type
Because no two rugs are the same, we adjust our cleaning approach based on the weave, condition, and fabric of each rug. This helps us deliver a thorough clean without putting the piece at risk.
These are the steps your rug moves through during our cleaning process:
01
Thorough Inspection
We examine the fibers, dyes, weave, backing, and overall condition of your rug to determine the safest and most effective cleaning method for its specific construction.
02
Dust and Dry Soil Removal
We remove deep-set dust, sand, allergens, and dry soil using specialized equipment designed to shake out debris trapped within the foundation of the rug, something regular vacuuming can’t reach.
03
Spot and Stain Pretreatment
We apply gentle, fiber-safe treatments directly to stains and problem areas, allowing each solution to break down soil and discoloration without affecting the dyes or texture of the rug.
04
Deep Cleaning and Rinsing
We wash your rug using techniques suited to its material, whether wool, synthetic, or blended, ensuring a deep, even clean across the entire surface while protecting fibers and color.
05
Controlled Drying
We dry your rug in a climate-controlled environment to prevent shrinkage, color bleed, and fiber damage, bringing it back to its natural softness and structure.
06
Final Grooming and Inspection
Once fully dry, we brush and groom the fibers, restore the pile of the rug, and complete a final inspection to ensure it looks vibrant, feels fresh, and is ready for your home again.
Most rugs benefit from a professional cleaning every 12 to 18 months, but if your home sees a lot of foot traffic, pets, or seasonal dust, you may want to schedule it more often.
We treat each stain carefully using proven, fabric-safe techniques. While we can’t promise every mark will vanish completely, our process is designed to achieve the best possible result for each rug.
Absolutely. We take a gentle, customized approach for each piece, using cleaning methods that are safe for handwoven, antique, and heirloom rugs alike.
In most cases, yes! Our deep-cleaning process targets the source of odors and leaves your rug feeling and smelling noticeably fresher.
Turnaround times vary depending on size, fabric, and soil level, but most rugs are ready within a few days, and we’ll always let you know what to expect before we start.
Yes, we do. Our FREE Pickup and Delivery Service makes it easy to have your rugs cleaned without the hassle of transporting them, and we’ll coordinate a schedule that works comfortably with your routine.
frequently asked questions
Learn More About Our Expert Rug Care
Here are some of the most common questions we hear from customers who want to make sure their rugs get the best care possible.
